This represents a large, multi-quarter initiative to create a new loyalty product. I led the creation of the brand identity and was very involved with the overall product strategy. On top of creative direction, product architecture and design, and customer experience, I was in charge of all of the executive communication plan.
Building on previous brand architecture and customer learnings, a strategy to further engage product owners post-purchase became a pillar of the clients long-term growth, percent of wallet, and customer retention strategy.
While this has product has since evolved, this framework was incredibly helpful on future work as well as effective in sharing the vision and gaining executive sponsorship.