I was the lead UX Architect on a large-scale site re-imagining for the client. Along with a creative director and a team of designers, I analyzed the brand direction and voice from the client's marketing agency and interviewed the business stakeholders about the direction they were taking the brand. I then created a strategy and site architecture to present back to the business leaders. Designs were created from the wireframes to illustrate how the new site would potentially look.
I presented the proposal all the way up to client executives. This work represents the foundation that was agreed upon, designed, and developed as proposed.